All eyes were on Naples while we launched EDIT Napoli - a new design fair and design residency that chose the sunny and seductive city in the Mediterranean to champion heritage, craftsmanship and community.
The event took over a 13th century church complex in the heart of the old city and focused on independent designers and makers.
As the head of Strategy and Communication, it was a genuinely exciting project to build from scratch with galvanizing ethos and ambitions.
Specifically, I was in charge of the following:
Recruiting and managing PR and Art Direction
Developing original content with a consistent tone of voice across all communications: digital ( website and social media) and physical ( exhibition and event)
Overseeing the brand image and the art direction
Coordinating a PR strategy including a substantial press trip to Naples
With hundreds of design fairs and trade shows taking place around the world, EDIT Napoli’s first edition created something unique that put Naples on the international design map.
Photos © Amedeo Benestante ©Bianca Hirata © Freddy Ventriglia.